Melissa Raffoni in her Article Titled Three Keys to Effective Execution (published in Harvard Business Review, 26 February 2008) argues that the most creative, visionary strategic planning is useless if it is not translated to action.
Implementation is the most crucial stage of the planning process. Without timeous and proper execution, an idea remains an idea, a strategy remains a strategy, a decision or resolution remains a decision on paper, nothing will ever happen.
Sketches, drawings and plans of a building mean nothing until such a property is built. Often we avoid executing our plans and find a way to further postpone the execution thereof.
One of the most common ways of doing this is through enrolling for one course after the other all in the name of studying further and improving our skills. I have nothing against self improvement but at some point you need to start implementing what you have learned.
Another way of avoiding following through on plans and decisions taken is to host endless meetings, workshops, brainstorming sessions, conferences, networking sessions, you name it. These meetings are often followed by meetings to discuss the matters arising from the previous meeting, before you know it 5 years has passed and none of the brilliant ideas or decisions taken was ever implemented.
I agree with Allon Raiz’s view as stated in his book titled Lose The Business Plan in which he argues that “…..the only way to get better is to take your product to the market, get the market feedback and then improve on the product”. He states further that “because of the nature of human beings no product can ever be perfect, no product can ever be all things to people. But each version of the product is an improvement of the previous version.”
Thomas Edison once said “many of life’s failures are people who did not realise how to close they were to success when they gave up”. Failure to follow through on your plans is equivalent to giving up.
There is obviously no guarantee that your plan/idea will be a success once implemented, but I can guarantee you that lessons learned that from the process will be invaluable and will help in improving the next ’version’ of your product or service or simply your next step in case of a career. Be courageous, calculate your risk and take action. Remember Thomas Edison’s famous words about failure when he said “I have not failed, I have just found 100 ways that won’t work”.